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insightexpressai.com

insightexpressai.com is SSL secured

Free website and domain report on insightexpressai.com

Last Updated: 3rd October, 2023 Update Now
Overview

Snoop Summary for insightexpressai.com

This is a free and comprehensive report about insightexpressai.com. Our records indicate that insightexpressai.com is owned/operated by Kantar Operations. Insightexpressai.com is expected to earn an estimated $110 USD per day from advertising revenue. The sale of insightexpressai.com would possibly be worth $80,586 USD. This figure is based on the daily revenue potential of the website over a 24 month period. Insightexpressai.com is wildly popular with an estimated 26,101 daily unique visitors. This report was last updated 3rd October, 2023.

About insightexpressai.com

Site Preview: insightexpressai.com insightexpressai.com
Title: Kantar. Understand People, Inspire Growth.
Description: Kantar is the world’s leading data, insights and consulting company. Discover how we help clients understand people and inspire growth, and our innovative approach to market research.
Keywords and Tags: business, misleading or unethical, privacy risk, suspicious
Related Terms: growth, growth spurt, inspire and to enlighten people, inspire scoop, understand
Fav Icon:
Age: Over 19 years old
Domain Created: 10th January, 2005
Domain Updated: 1st April, 2020
Domain Expires: 10th January, 2023
Review

Snoop Score

3/5 (Great!)

Valuation

$80,586 USD
Note: All valuation figures are estimates.

Popularity

High
Note: Popularity is estimated.

Rank, Reach and Authority

Alexa Rank: 29,979
Alexa Reach:
SEMrush Rank (US):
SEMrush Authority Score:
Moz Domain Authority: 0
Moz Page Authority: 0

Organic vs Paid (Google Ads)

Traffic

Visitors

Daily Visitors: 26,101
Monthly Visitors: 794,432
Yearly Visitors: 9,526,865
Note: All visitors figures are estimates.

Visitors By Country

Revenue

Revenue

Daily Revenue: $110 USD
Monthly Revenue: $3,360 USD
Yearly Revenue: $40,288 USD
Note: All revenue figures are estimates.

Revenue By Country

SEO

Backlinks Analysis (SEMrush)

Top New Follow Links

Top Ranking Keywords (US)

Domain Analysis

Value Length
Domain: insightexpressai.com 20
Domain Name: insightexpressai 16
Extension (TLD): com 3
Expiry Check:

Page Speed Analysis

Average Load Time: 1.57 seconds
Load Time Comparison: Faster than 56% of sites

PageSpeed Insights

Avg. (All Categories) 70
Performance 64
Accessibility 89
Best Practices 79
SEO 100
Progressive Web App 19
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://www.kantar.com/
Updated: 4th December, 2020

3.69 seconds
First Contentful Paint (FCP)
13%
53%
34%

0.01 seconds
First Input Delay (FID)
98%
1%
1%

Simulate loading on desktop
64

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for insightexpressai.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

First Contentful Paint — 0.8 s
The time taken for the first image or text on the page to be rendered.
Total Blocking Time — 20 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).
Cumulative Layout Shift — 0
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Other

First CPU Idle — 2.1 s
The time taken for the page's main thread to be quiet enough to handle input.
Max Potential First Input Delay — 70 ms
Users could experience a delay when interacting with the page.
Estimated Input Latency — 10 ms
The time taken for the page to respond to user input (during the busiest 5 second window of page load). Users are likely to perceive insightexpressai.com as laggy when the latency is higher than 0.05 seconds.
Network Requests
Below is a list of network requests that were made during page load.
URL Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://insightexpressai.com/
0
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Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
1265.333
7.347
1675.591
14.639
1691.221
5.963
1737.259
9.732
1747.01
76.917
1829.972
21.556
1855.452
14.267
1870.285
20.228
1894.731
17.488
1925.354
15.924
1944.198
24.825
1969.136
10.51
1990.046
24.132
2026.32
25.782
2230.574
129.976
2373.742
24.246
2402.094
139.544
2541.672
21.209
2568.902
26.896
2595.814
7.485
2608.732
6.27
2618.023
65.731
2692.348
10.123
2703.42
8.176
2734.474
8.911
2754.34
6.437
2773.39
7.618
2793.542
10.45
2812.92
9.834
2834.356
8.873
2854.286
8.822
2892.04
6.844
2899.505
6.388
2911.508
6.053
2929.315
7.406
2949.041
6.421
2967.826
6.103
2985.779
5.807
3002.877
6.124
3021.308
6.92
3078.499
5.705
3099.514
5.682
3121.053
5.266
3146.821
5.494
3161.997
5.922
3180.478
7.43
3199.806
5.815
3219.056
5.137
3230.856
5.324
3242.973
5.121
3259.793
5.184
3276.394
5.695
3293.037
5.96
3309.664
5.073
3343.025
5.342
3409.672
5.194
3426.445
5.365
3443.045
5.728
3476.551
6.337
3492.994
5.314
3542.927
5.308
3559.548
5.165
3576.348
10.41
3759.625
5.076
3776.329
6.492
3818.602
7.209
3830.587
9.168
3841.35
11.884
3876.49
5.697
3959.77
6.583
4395.42
5.04
4656.445
6.591
4663.073
23.419
4689.28
20.528
4726.728
9.937
4776.212
5.032
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data

Opportunities

Defer offscreen images
Time to Interactive can be slowed down by resources on the page. Insightexpressai.com should consider lazy-loading offscreen and hidden images.
Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Insightexpressai.com should consider minifying CSS files.
Minify JavaScript
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Insightexpressai.com should consider minifying JS files.
Remove unused CSS — Potential savings of 107 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Insightexpressai.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.kantar.com/-/media/themes/kantar/global/kantarmain/styles/optimized-min.css?t=20201021T135059Z
85924
74319
https://www.kantar.com/-/media/base-themes/core-libraries/styles/optimized-min.css?t=20190716T093112Z
35325
35325
Efficiently encode images — Potential savings of 134 KiB
Unoptimized images can consume more cellular data than what is necessary.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.kantar.com/-/media/project/kantar/global/about/gettyimages-990727124-world.jpg?h=480&w=720&hash=D69DB9AC8E38BE69D49CECBE4EB5DD46
194231
34343
https://www.kantar.com/-/media/project/kantar/global/life-at-kantar--1088571620.jpg?h=480&w=720&hash=08FBE570E97A9B9F73BAAB737204CAD8
198472
34144
https://www.kantar.com/-/media/project/kantar/global/campaigns/media-trends/mtp-hero.jpg?h=1000&w=1500&hash=3D3A74EB9534436C13A2EA91E605FB9F
38188
15043
https://www.kantar.com/-/media/project/kantar/global/articles/images/2020/vax-study-nov-2020-public-opinion-covid19.jpg?h=480&w=720&hash=72AE5CABB7E8F4F37D07764A280A6477
91929
13814
https://www.kantar.com/-/media/project/kantar/global/articles/images/2020/ooh-report.jpg?h=480&w=720&hash=CD8EFCA85816BA73922C8B31D2298DBC
93029
11754
https://www.kantar.com/-/media/project/kantar/global/articles/images/2020/media-reactions-lighthouse.jpg?h=480&w=720&hash=5050C42C3877FE9B348BE97E6C9AF511
80506
11119
https://www.kantar.com/-/media/project/kantar/global/articles/images/2020/closed-shop-covid19.jpg?h=480&w=720&hash=270BDFCB22D9AFA17F4A1737484F832E
62799
8567
https://www.kantar.com/-/media/project/kantar/global/about/marketplace-banner.jpg?h=480&w=720&hash=8F5E69F3A6074FC43EA2C07ED1ED43D1
48024
8554
Enable text compression
Text-based resources should be served with compression, such as gzip, deflate or brotli.
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Avoid multiple page redirects — Potential savings of 190 ms
Redirects can cause additional delays before the page can begin loading. Insightexpressai.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://insightexpressai.com/
190
https://www.kantar.com/
0
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 24 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://www.kantar.com/-/media/themes/kantar/global/kantarmain/kantar-google-maps-connector/scripts/optimized-min.js?t=20201021T135055Z
10784
https://www.kantar.com/-/media/base-themes/core-libraries/scripts/optimized-min.js?t=20190716T093108Z
10325
https://www.kantar.com/-/media/Themes/Kantar/Global/KantarMain/chunks/CardCombined.js?v=5ef44e246d
1209
https://www.kantar.com/-/media/Themes/Kantar/Global/KantarMain/chunks/Anchor.js?v=d2fa538864
951
https://www.kantar.com/-/media/Themes/Kantar/Global/KantarMain/chunks/Modal.js?v=f1823ef207
487
https://www.kantar.com/-/media/Themes/Kantar/Global/KantarMain/chunks/Srch.js?v=679689e9fa
286
https://www.kantar.com/-/media/Themes/Kantar/Global/KantarMain/chunks/NavFooter.js?v=5499d20201
183
https://www.kantar.com/-/media/themes/kantar/global/kantarmain/scripts/optimized-min.js?t=20201021T135058Z
168
https://www.kantar.com/-/media/themes/kantar/global/kantarmain/kantar-search/scripts/optimized-min.js?t=20201021T135057Z
112

Diagnostics

Avoids an excessive DOM size — 791 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
791
Maximum DOM Depth
SHOW DETAILS
19
Maximum Child Elements
SHOW DETAILS
34
Avoid chaining critical requests — 14 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Insightexpressai.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
JavaScript execution time — 0.3 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://www.kantar.com/
671.76800000003
12.424
1.034
https://www.kantar.com/-/media/themes/kantar/global/kantarmain/scripts/optimized-min.js?t=20201021T135058Z
357.463
135.821
3.583
https://www.kantar.com/-/media/base-themes/core-libraries/scripts/optimized-min.js?t=20190716T093108Z
165.201
125.119
15.928
Unattributable
84.893
1.437
0.183
Minimizes main-thread work — 1.5 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
447.792
Other
376.084
Style & Layout
302.348
Rendering
300.92700000002
Script Parsing & Compilation
45.757
Parse HTML & CSS
33.916
Garbage Collection
8.411
Keep request counts low and transfer sizes small — 58 requests • 3,515 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
58
3599824
Image
15
2376558
Script
29
885041
Font
3
144434
Stylesheet
4
135172
Other
6
37497
Document
1
21122
Media
0
0
Third-party
21
224813
Minimize third-party usage — Third-party code blocked the main thread for 0 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
SHOW DETAILS
144922
0
SHOW DETAILS
39322
0
SHOW DETAILS
23941
0
SHOW DETAILS
12195
0
SHOW DETAILS
696
0
SHOW DETAILS
683
0
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
Media Trends & Predictions
Avoid large layout shifts — 3 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
Marketplace
1.4945164631051E-5
Inspiration
1.3323208779619E-5
Industries
1.2512230853903E-5
Avoids `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Avoid long main-thread tasks — 2 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://www.kantar.com/-/media/themes/kantar/global/kantarmain/scripts/optimized-min.js?t=20201021T135058Z
3400
70
https://www.kantar.com/-/media/base-themes/core-libraries/scripts/optimized-min.js?t=20190716T093108Z
2920
65
Avoid non-composited animations
It is recommended to avoid non-composited animations which are often janky and increase CLS.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Metrics

Time to Interactive — 2.8 s
The time taken for the page to become fully interactive.

Other

First Meaningful Paint — 1.1 s
The time taken for the primary content of the page to be rendered.

Opportunities

Eliminate render-blocking resources — Potential savings of 350 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Insightexpressai.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://www.kantar.com/-/media/foundation/theming/kantargrid/kantargrid/styles/optimized-min.css?t=20191129T152058Z
7219
70
https://www.kantar.com/-/media/base-themes/core-libraries/styles/optimized-min.css?t=20190716T093112Z
35325
230
https://www.kantar.com/-/media/base-themes/main-theme/styles/optimized-min.css?t=20190716T093120Z
6704
150
https://www.kantar.com/-/media/themes/kantar/global/kantarmain/styles/optimized-min.css?t=20201021T135059Z
85924
310
https://www.kantar.com/layouts/system/VisitorIdentification.js
5726
150
Remove unused JavaScript — Potential savings of 456 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.kantar.com/-/media/base-themes/core-libraries/scripts/optimized-min.js?t=20190716T093108Z
417465
316074
https://www.kantar.com/-/media/themes/kantar/global/kantarmain/kantar-search/scripts/optimized-min.js?t=20201021T135057Z
67719
50076
https://www.kantar.com/-/media/themes/kantar/global/kantarmain/scripts/optimized-min.js?t=20201021T135058Z
96607
44610
https://www.googletagmanager.com/gtag/js?id=AD-477628662
39247
28589
https://www.googletagmanager.com/gtag/js?id=G-FT5L8K78X8&l=dataLayer&cx=c
52542
27634

Diagnostics

Avoid enormous network payloads — Total size was 3,515 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://www.kantar.com/-/media/project/marketplace/marketplace/concept-testing/concept-evaluate_hero.png?h=1200&w=1800&hash=E9AF5CD202463ED46326F520DC48AF8A
503571
https://www.kantar.com/-/media/base-themes/core-libraries/scripts/optimized-min.js?t=20190716T093108Z
417465
https://www.kantar.com/-/media/project/kantar/global/articles/images/2020/future-proof-podcast.jpg?h=1000&w=1500&hash=8AE6A57D432AD427DCCD8571FCB2D44C
392556
https://www.kantar.com/-/media/project/kantar/global/campaigns/public/reykjavik-index-web-banner-4.jpg?h=1000&w=1500&hash=792BF4F5D505163B5E3AF0D757D23BD5
247170
https://www.kantar.com/-/media/project/kantar/global/life-at-kantar--1088571620.jpg?h=480&w=720&hash=08FBE570E97A9B9F73BAAB737204CAD8
203324
https://www.kantar.com/-/media/project/kantar/global/expertise/analytics/total-marketing-roi-1173138831.jpg?h=1000&w=1500&hash=956FF4FD67E2BE481788AE5E8D1D93D9
199639
https://www.kantar.com/-/media/project/kantar/global/about/gettyimages-990727124-world.jpg?h=480&w=720&hash=D69DB9AC8E38BE69D49CECBE4EB5DD46
199084
https://www.kantar.com/-/media/project/kantar/global/articles/images/2020/media-predictions-2021.jpg?h=1000&w=1500&hash=09767D74D2F029652598D30A4E7CB436
186377
https://www.kantar.com/-/media/project/kantar/global/articles/images/2020/ooh-report.jpg?h=480&w=720&hash=CD8EFCA85816BA73922C8B31D2298DBC
97864
https://www.kantar.com/-/media/project/kantar/global/articles/images/2020/vax-study-nov-2020-public-opinion-covid19.jpg?h=480&w=720&hash=72AE5CABB7E8F4F37D07764A280A6477
96795
Serve static assets with an efficient cache policy — 4 resources found
Insightexpressai.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://consent.cookiebot.com/uc.js
805000
23941
https://www.google-analytics.com/plugins/ua/linkid.js
3600000
1460
https://www.google-analytics.com/analytics.js
7200000
19452
https://ssl.google-analytics.com/ga.js
7200000
17803

Metrics

Speed Index — 3.2 s
The time taken for the page contents to be visibly populated.
Largest Contentful Paint — 4.3 s
The timing of the largest text or image that is painted.

Opportunities

Properly size images — Potential savings of 1,650 KiB
Images can slow down the page's load time. Insightexpressai.com should consider serving more appropriate-sized images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.kantar.com/-/media/project/marketplace/marketplace/concept-testing/concept-evaluate_hero.png?h=1200&w=1800&hash=E9AF5CD202463ED46326F520DC48AF8A
498725
479607
https://www.kantar.com/-/media/project/kantar/global/articles/images/2020/future-proof-podcast.jpg?h=1000&w=1500&hash=8AE6A57D432AD427DCCD8571FCB2D44C
387710
305709
https://www.kantar.com/-/media/project/kantar/global/campaigns/public/reykjavik-index-web-banner-4.jpg?h=1000&w=1500&hash=792BF4F5D505163B5E3AF0D757D23BD5
242316
191066
https://www.kantar.com/-/media/project/kantar/global/articles/images/2020/media-predictions-2021.jpg?h=1000&w=1500&hash=09767D74D2F029652598D30A4E7CB436
181529
171509
https://www.kantar.com/-/media/project/kantar/global/expertise/analytics/total-marketing-roi-1173138831.jpg?h=1000&w=1500&hash=956FF4FD67E2BE481788AE5E8D1D93D9
194783
153586
https://www.kantar.com/-/media/project/kantar/global/articles/images/2020/ooh-report.jpg?h=480&w=720&hash=CD8EFCA85816BA73922C8B31D2298DBC
93029
70741
https://www.kantar.com/-/media/project/kantar/global/articles/images/2020/vax-study-nov-2020-public-opinion-covid19.jpg?h=480&w=720&hash=72AE5CABB7E8F4F37D07764A280A6477
91929
69904
https://www.kantar.com/-/media/project/kantar/global/articles/images/2020/media-reactions-lighthouse.jpg?h=480&w=720&hash=5050C42C3877FE9B348BE97E6C9AF511
80506
61218
https://www.kantar.com/-/media/project/kantar/global/life-at-kantar--1088571620.jpg?h=480&w=720&hash=08FBE570E97A9B9F73BAAB737204CAD8
198472
50235
https://www.kantar.com/-/media/project/kantar/global/about/gettyimages-990727124-world.jpg?h=480&w=720&hash=D69DB9AC8E38BE69D49CECBE4EB5DD46
194231
49162
https://www.kantar.com/-/media/project/kantar/global/articles/images/2020/closed-shop-covid19.jpg?h=480&w=720&hash=270BDFCB22D9AFA17F4A1737484F832E
62799
47753
https://www.kantar.com/-/media/project/kantar/global/campaigns/media-trends/mtp-hero.jpg?h=1000&w=1500&hash=3D3A74EB9534436C13A2EA91E605FB9F
38188
30111
https://www.kantar.com/-/media/project/kantar/global/about/marketplace-banner.jpg?h=480&w=720&hash=8F5E69F3A6074FC43EA2C07ED1ED43D1
48024
8768
Serve images in next-gen formats — Potential savings of 1,370 KiB
Image formats like PNG and JPEG have poor compression when compared to other next-gen formats, such as JPEG 200, JPEG XR and WebP.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.kantar.com/-/media/project/marketplace/marketplace/concept-testing/concept-evaluate_hero.png?h=1200&w=1800&hash=E9AF5CD202463ED46326F520DC48AF8A
498725
454855
https://www.kantar.com/-/media/project/kantar/global/articles/images/2020/future-proof-podcast.jpg?h=1000&w=1500&hash=8AE6A57D432AD427DCCD8571FCB2D44C
387710
162562
https://www.kantar.com/-/media/project/kantar/global/campaigns/public/reykjavik-index-web-banner-4.jpg?h=1000&w=1500&hash=792BF4F5D505163B5E3AF0D757D23BD5
242316
123592
https://www.kantar.com/-/media/project/kantar/global/expertise/analytics/total-marketing-roi-1173138831.jpg?h=1000&w=1500&hash=956FF4FD67E2BE481788AE5E8D1D93D9
194783
115133
https://www.kantar.com/-/media/project/kantar/global/life-at-kantar--1088571620.jpg?h=480&w=720&hash=08FBE570E97A9B9F73BAAB737204CAD8
198472
96250
https://www.kantar.com/-/media/project/kantar/global/articles/images/2020/media-predictions-2021.jpg?h=1000&w=1500&hash=09767D74D2F029652598D30A4E7CB436
181529
96209
https://www.kantar.com/-/media/project/kantar/global/about/gettyimages-990727124-world.jpg?h=480&w=720&hash=D69DB9AC8E38BE69D49CECBE4EB5DD46
194231
87197
https://www.kantar.com/-/media/project/kantar/global/articles/images/2020/ooh-report.jpg?h=480&w=720&hash=CD8EFCA85816BA73922C8B31D2298DBC
93029
56727
https://www.kantar.com/-/media/project/kantar/global/articles/images/2020/vax-study-nov-2020-public-opinion-covid19.jpg?h=480&w=720&hash=72AE5CABB7E8F4F37D07764A280A6477
91929
53877
https://www.kantar.com/-/media/project/kantar/global/articles/images/2020/media-reactions-lighthouse.jpg?h=480&w=720&hash=5050C42C3877FE9B348BE97E6C9AF511
80506
50952
https://www.kantar.com/-/media/project/kantar/global/articles/images/2020/closed-shop-covid19.jpg?h=480&w=720&hash=270BDFCB22D9AFA17F4A1737484F832E
62799
43995
https://www.kantar.com/-/media/project/kantar/global/campaigns/media-trends/mtp-hero.jpg?h=1000&w=1500&hash=3D3A74EB9534436C13A2EA91E605FB9F
38188
30814
https://www.kantar.com/-/media/project/kantar/global/about/marketplace-banner.jpg?h=480&w=720&hash=8F5E69F3A6074FC43EA2C07ED1ED43D1
48024
30224
Reduce initial server response time — Root document took 1,170 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://www.kantar.com/
1169.705
Preload key requests — Potential savings of 1,150 ms
Key requests can be preloaded by using '<link rel=preload>'. Insightexpressai.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
URL Potential Savings (Ms)
https://www.kantar.com/-/media/Themes/Kantar/Global/KantarMain/fonts/KantarBrownWeb-Thin-woff2.woff2
1150
https://www.kantar.com/-/media/Themes/Kantar/Global/KantarMain/fonts/KantarBrownWeb-Light-woff2.woff2
730
https://www.kantar.com/-/media/Themes/Kantar/Global/KantarMain/fonts/KantarBrownWeb-Regular-woff2.woff2
710

Diagnostics

Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
https://www.kantar.com/-/media/Themes/Kantar/Global/KantarMain/fonts/KantarBrownWeb-Regular-woff2.woff2
196.65899997926
https://www.kantar.com/-/media/Themes/Kantar/Global/KantarMain/fonts/KantarBrownWeb-Light-woff2.woff2
244.71699999413
https://www.kantar.com/-/media/Themes/Kantar/Global/KantarMain/fonts/KantarBrownWeb-Thin-woff2.woff2
200.00599999912
Does not use passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
URL Location
https://www.kantar.com/-/media/themes/kantar/global/kantarmain/scripts/optimized-min.js?t=20201021T135058Z
line: 1
Replace unnecessarily large JavaScript libraries — 1 large library found
It is recommended to work with smaller JavaScript libraries to reduce your bundle size and avoid poor performance.
Library Transfer Size (Bytes) Potential Savings (Bytes)
SHOW DETAILS
72054
89

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of insightexpressai.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
Heading elements appear in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Presentational `<table>` elements avoid using `<th>`, `<caption>` or the `[summary]` attribute.
It is advised to not include data elements in tables which are used for layout purposes, as it may create confusion for screen reader and other assistive technology users.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Insightexpressai.com may provide assistance to deaf or hearing-impaired users with captions on videos.
`<video>` elements contain a `<track>` element with `[kind="description"]`
Insightexpressai.com may provide relevant information that dialogue cannot, by using audio descriptions.

ARIA

`[role]`s are not contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
Failing Elements
Expertise
Industries
Inspiration
Marketplace

Contrast

Background and foreground colors do not have a sufficient contrast ratio.
Many (if not most) users find low-contrast text difficult or impossible to read.
Failing Elements
Expertise
Industries
Inspiration
Marketplace
About
Careers
Logins
Locations
Contact

Names and labels

Links do not have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
79

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that insightexpressai.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Links to cross-origin destinations are safe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.
Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids `unload` event listeners
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
jQuery
3.3.1
jQuery UI
1.12.1
Modernizr
3.5.0
Backbone
1.1.2
Lo-Dash
4.17.4
Hammer.js
2.0.8
Moment.js
2.20.1
ScrollMagic
2.0.7
core-js
3.2.0: global
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://insightexpressai.com/
Includes front-end JavaScript libraries with known security vulnerabilities — 8 vulnerabilities detected
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Library Version Vulnerability Count Highest Severity
SHOW DETAILS
3
Medium
SHOW DETAILS
5
High

Audits

Browser errors were logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
URL Description
https://analytics.google.com/g/collect?v=2&tid=G-FT5L8K78X8&gtm=2oeb41&_p=1066363624&sr=800x600&_gaz=1&ul=en-us&cid=1720003771.1607043118&_s=1&dl=https%3A%2F%2Fwww.kantar.com%2F&dr=&dt=Kantar.%20Understand%20People%2C%20Inspire%20Growth.&sid=1607043117&sct=1&seg=0&en=page_view&_fv=1&_ss=1
Failed to load resource: net::ERR_BLOCKED_BY_CLIENT.Inspector
https://stats.g.doubleclick.net/g/collect?v=2&tid=G-FT5L8K78X8&cid=1720003771.1607043118&gtm=2oeb41&aip=1
Failed to load resource: net::ERR_BLOCKED_BY_CLIENT.Inspector
Missing source maps for large first-party JavaScript
Consider deploying source maps for added benefits such as the ability to debug while in production.
URL Map URL
https://www.kantar.com/-/media/base-themes/core-libraries/scripts/optimized-min.js?t=20190716T093108Z
100

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for insightexpressai.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of insightexpressai.com on mobile screens.
Document uses legible font sizes
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Tap targets are sized appropriately
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Links have descriptive text
Make use of descriptive link text to assist search engines in understanding the content.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Links are crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
19

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of insightexpressai.com. This includes details about web app manifests.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of insightexpressai.com on mobile screens.
Contains some content when JavaScript is not available
Apps should display alternative content for when JavaScript is disabled.

Fast and reliable

Page load is not fast enough on mobile networks — Interactive on simulated mobile network at 13.0 s
Ensure that the page loads fast enough over a cellular network, to ensure good mobile user experience.
Current page does not respond with a 200 when offline
In order for Progressive Web Apps to be made available offline, ensure that the app is using a service worker.
`start_url` does not respond with a 200 when offline
Consider using a service worker for Progressive Web Apps to ensure greater reliability for the user, in the case of poor network conditions.

Installable

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://insightexpressai.com/
Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Web app manifest does not meet the installability requirements
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
View Data

PWA Optimized

Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Does not provide a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Avg. (All Categories) 66
Performance 37
Accessibility 92
Best Practices 79
SEO 100
Progressive Web App 21
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://www.kantar.com/
Updated: 4th December, 2020

5.11 seconds
First Contentful Paint (FCP)
5%
43%
52%

0.09 seconds
First Input Delay (FID)
79%
17%
4%

Simulate loading on mobile
37

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for insightexpressai.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Cumulative Layout Shift — 0
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Opportunities

Defer offscreen images — Potential savings of 177 KiB
Time to Interactive can be slowed down by resources on the page. Insightexpressai.com should consider lazy-loading offscreen and hidden images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.kantar.com/-/media/project/kantar/global/articles/images/2020/media-predictions-2021.jpg?h=1000&w=1500&hash=09767D74D2F029652598D30A4E7CB436
181529
181529
Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Insightexpressai.com should consider minifying CSS files.
Minify JavaScript
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Insightexpressai.com should consider minifying JS files.
Enable text compression
Text-based resources should be served with compression, such as gzip, deflate or brotli.
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Avoid multiple page redirects — Potential savings of 630 ms
Redirects can cause additional delays before the page can begin loading. Insightexpressai.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://insightexpressai.com/
630
https://www.kantar.com/
0
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 24 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://www.kantar.com/-/media/themes/kantar/global/kantarmain/kantar-google-maps-connector/scripts/optimized-min.js?t=20201021T135055Z
10784
https://www.kantar.com/-/media/base-themes/core-libraries/scripts/optimized-min.js?t=20190716T093108Z
10327
https://www.kantar.com/-/media/Themes/Kantar/Global/KantarMain/chunks/CardCombined.js?v=5ef44e246d
1209
https://www.kantar.com/-/media/Themes/Kantar/Global/KantarMain/chunks/Anchor.js?v=d2fa538864
951
https://www.kantar.com/-/media/Themes/Kantar/Global/KantarMain/chunks/Modal.js?v=f1823ef207
487
https://www.kantar.com/-/media/Themes/Kantar/Global/KantarMain/chunks/Srch.js?v=679689e9fa
286
https://www.kantar.com/-/media/Themes/Kantar/Global/KantarMain/chunks/NavFooter.js?v=5499d20201
183
https://www.kantar.com/-/media/themes/kantar/global/kantarmain/scripts/optimized-min.js?t=20201021T135058Z
168
https://www.kantar.com/-/media/themes/kantar/global/kantarmain/kantar-search/scripts/optimized-min.js?t=20201021T135057Z
112

Diagnostics

Avoids an excessive DOM size — 791 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
791
Maximum DOM Depth
SHOW DETAILS
19
Maximum Child Elements
SHOW DETAILS
34
Avoid chaining critical requests — 14 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Insightexpressai.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
Keep request counts low and transfer sizes small — 58 requests • 3,516 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
58
3599907
Image
15
2376558
Script
29
885139
Font
3
144434
Stylesheet
4
135148
Other
6
37497
Document
1
21131
Media
0
0
Third-party
21
224824
Minimize third-party usage — Third-party code blocked the main thread for 60 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
SHOW DETAILS
144927
49.312
SHOW DETAILS
39322
7.952
SHOW DETAILS
23941
4.54
SHOW DETAILS
12200
0
SHOW DETAILS
696
0
SHOW DETAILS
683
0
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
Media Trends & Predictions
Avoid large layout shifts
Below is a list of all DOM elements that contribute to the CLS of the page.
Uses passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Avoids `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Avoid long main-thread tasks — 12 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://www.kantar.com/-/media/base-themes/core-libraries/scripts/optimized-min.js?t=20190716T093108Z
12420
659
https://www.kantar.com/
1626
209
https://www.kantar.com/-/media/base-themes/core-libraries/scripts/optimized-min.js?t=20190716T093108Z
13145
122
https://www.googletagmanager.com/gtag/js?id=G-FT5L8K78X8&l=dataLayer&cx=c
4320
95
https://consent.cookiebot.com/uc.js
2640
86
https://www.googletagmanager.com/gtm.js?id=GTM-PR5V98Q&gtm_auth=ohVk4oRaa4SmPNmijPVFqQ&gtm_preview=env-2&gtm_cookies_win=x
3151
83
https://www.google-analytics.com/plugins/ua/linkid.js
4415
63
https://www.googletagmanager.com/gtm.js?id=GTM-PR5V98Q&gtm_auth=ohVk4oRaa4SmPNmijPVFqQ&gtm_preview=env-2&gtm_cookies_win=x
3090
61
https://www.kantar.com/-/media/themes/kantar/global/kantarmain/styles/optimized-min.css?t=20201021T135059Z
3930
60
https://www.kantar.com/-/media/themes/kantar/global/kantarmain/scripts/optimized-min.js?t=20201021T135058Z
13079
59
https://www.kantar.com/-/media/themes/kantar/global/kantarmain/scripts/optimized-min.js?t=20201021T135058Z
13267
59
https://www.kantar.com/
1560
52
Avoid non-composited animations
It is recommended to avoid non-composited animations which are often janky and increase CLS.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Other

Network Requests
Below is a list of network requests that were made during page load.
URL Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://insightexpressai.com/
0
63.680999999633
873
0
302
text/html
https://www.kantar.com/
64.198000007309
1535.9230000176
21131
88008
200
text/html
Document
https://www.kantar.com/-/media/foundation/theming/kantargrid/kantargrid/styles/optimized-min.css?t=20191129T152058Z
1565.0330000208
1887.3909999966
7219
11282
200
text/css
Stylesheet
https://www.kantar.com/-/media/base-themes/core-libraries/styles/optimized-min.css?t=20190716T093112Z
1565.2390000178
1925.1280000026
35325
135117
200
text/css
Stylesheet
https://www.kantar.com/-/media/base-themes/main-theme/styles/optimized-min.css?t=20190716T093120Z
1565.4459999932
1894.8960000125
6704
4467
200
text/css
Stylesheet
https://www.kantar.com/-/media/themes/kantar/global/kantarmain/styles/optimized-min.css?t=20201021T135059Z
1565.7030000002
1955.2830000175
85900
385630
200
text/css
Stylesheet
https://www.kantar.com/layouts/system/VisitorIdentification.js
1565.9779999987
1779.7830000054
5726
2203
200
application/x-javascript
Script
https://consent.cookiebot.com/uc.js
1977.893000003
2370.9470000176
23941
72833
200
application/javascript
Script
https://www.kantar.com/-/media/project/kantar/global/articles/images/2020/media-predictions-2021.jpg?h=1000&w=1500&hash=09767D74D2F029652598D30A4E7CB436
1978.0759999994
2377.6880000078
186377
181529
200
image/jpeg
Image
https://www.kantar.com/-/media/project/marketplace/marketplace/concept-testing/concept-evaluate_hero.png?h=1200&w=1800&hash=E9AF5CD202463ED46326F520DC48AF8A
1978.2070000074
2927.2130000172
503571
498725
200
image/png
Image
https://www.kantar.com/-/media/project/kantar/global/campaigns/media-trends/mtp-hero.jpg?h=1000&w=1500&hash=3D3A74EB9534436C13A2EA91E605FB9F
1978.363000002
2437.9220000119
43021
38188
200
image/jpeg
Image
https://www.kantar.com/-/media/project/kantar/global/campaigns/public/reykjavik-index-web-banner-4.jpg?h=1000&w=1500&hash=792BF4F5D505163B5E3AF0D757D23BD5
1978.5090000078
2465.5720000155
247170
242316
200
image/jpeg
Image
https://www.kantar.com/-/media/project/kantar/global/articles/images/2020/future-proof-podcast.jpg?h=1000&w=1500&hash=8AE6A57D432AD427DCCD8571FCB2D44C
1978.6440000171
2423.8170000026
392556
387710
200
image/jpeg
Image
https://www.kantar.com/-/media/project/kantar/global/expertise/analytics/total-marketing-roi-1173138831.jpg?h=1000&w=1500&hash=956FF4FD67E2BE481788AE5E8D1D93D9
1978.7470000156
2471.8259999936
199639
194783
200
image/jpeg
Image
https://www.kantar.com/-/media/project/kantar/global/about/marketplace-banner.jpg?h=480&w=720&hash=8F5E69F3A6074FC43EA2C07ED1ED43D1
1978.8620000181
2427.3990000074
52867
48024
200
image/jpeg
Image
https://www.kantar.com/-/media/project/kantar/global/about/gettyimages-990727124-world.jpg?h=480&w=720&hash=D69DB9AC8E38BE69D49CECBE4EB5DD46
1978.9900000033
2464.4550000085
199084
194231
200
image/jpeg
Image
https://www.kantar.com/-/media/project/kantar/global/articles/images/2020/vax-study-nov-2020-public-opinion-covid19.jpg?h=480&w=720&hash=72AE5CABB7E8F4F37D07764A280A6477
1979.1660000046
2394.6569999971
96795
91929
200
image/jpeg
Image
https://www.kantar.com/-/media/project/kantar/global/articles/images/2020/ooh-report.jpg?h=480&w=720&hash=CD8EFCA85816BA73922C8B31D2298DBC
1979.3059999938
2437.1810000157
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image/jpeg
Image
https://www.kantar.com/-/media/project/kantar/global/articles/images/2020/media-reactions-lighthouse.jpg?h=480&w=720&hash=5050C42C3877FE9B348BE97E6C9AF511
1979.4249999977
2400.3139999986
85357
80506
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image/jpeg
Image
https://www.kantar.com/-/media/project/kantar/global/articles/images/2020/closed-shop-covid19.jpg?h=480&w=720&hash=270BDFCB22D9AFA17F4A1737484F832E
1979.5270000177
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image/jpeg
Image
https://www.kantar.com/-/media/project/kantar/global/life-at-kantar--1088571620.jpg?h=480&w=720&hash=08FBE570E97A9B9F73BAAB737204CAD8
1979.6680000145
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203324
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image/jpeg
Image
https://www.kantar.com/-/media/base-themes/core-libraries/scripts/optimized-min.js?t=20190716T093108Z
1927.0569999935
2361.0050000134
417543
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application/x-javascript
Script
https://www.kantar.com/-/media/base-themes/xa-api/scripts/optimized-min.js?t=20190716T093115Z
1957.9209999938
2284.313000011
5934
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application/x-javascript
Script
https://www.kantar.com/-/media/base-themes/main-theme/scripts/optimized-min.js?t=20190716T093118Z
1976.748999994
2343.3880000084
9555
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application/x-javascript
Script
https://www.kantar.com/-/media/themes/kantar/global/kantarmain/kantar-google-maps-connector/scripts/optimized-min.js?t=20201021T135055Z
1976.9320000196
2367.5389999989
17993
34350
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application/x-javascript
Script
https://www.kantar.com/-/media/themes/kantar/global/kantarmain/kantar-maps/scripts/optimized-min.js?t=20201021T135056Z
1977.057000011
2300.8750000154
9721
11150
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application/x-javascript
Script
https://www.kantar.com/-/media/themes/kantar/global/kantarmain/kantar-search/scripts/optimized-min.js?t=20201021T135057Z
1977.3649999988
2349.8989999935
67719
173155
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application/x-javascript
Script
https://www.kantar.com/-/media/themes/kantar/global/kantarmain/scripts/optimized-min.js?t=20201021T135058Z
1977.5160000136
2370.093000005
96615
242150
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application/x-javascript
Script
https://www.googletagmanager.com/gtm.js?id=GTM-PR5V98Q&gtm_auth=ohVk4oRaa4SmPNmijPVFqQ&gtm_preview=env-2&gtm_cookies_win=x
1979.7729999991
2005.1270000113
53138
177457
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application/javascript
Script
https://www.kantar.com/-/media/Themes/Kantar/Global/KantarMain/images/sprite.svg
1980.023000011
2138.9729999937
25499
20665
200
image/svg+xml
Other
https://www.kantar.com/-/media/feature/kantar/navigation/icons.svg
1984.2210000206
2146.3039999944
10429
5597
200
image/svg+xml
Other
https://www.kantar.com/-/media/Themes/Kantar/Global/KantarMain/fonts/KantarBrownWeb-Regular-woff2.woff2
2005.8980000031
2208.9060000144
47381
42508
200
application/octet-stream
Font
https://www.kantar.com/-/media/Themes/Kantar/Global/KantarMain/fonts/KantarBrownWeb-Light-woff2.woff2
2006.1920000007
2183.4709999966
48131
43260
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application/octet-stream
Font
https://www.kantar.com/-/media/Themes/Kantar/Global/KantarMain/fonts/KantarBrownWeb-Thin-woff2.woff2
2006.4910000074
2199.7970000084
48922
44052
200
application/octet-stream
Font
https://www.googletagmanager.com/gtag/js?id=G-FT5L8K78X8&l=dataLayer&cx=c
2125.3220000071
2147.2120000108
52542
135294
200
application/javascript
Script
https://www.google-analytics.com/analytics.js
2129.1900000069
2132.9550000082
19452
47051
200
text/javascript
Script
https://www.googletagmanager.com/gtag/js?id=AD-477628662
2136.5800000203
2164.1799999925
39247
97408
200
application/javascript
Script
https://www.google-analytics.com/plugins/ua/linkid.js
2149.7209999943
2152.4740000023
1460
1569
200
text/javascript
Script
2159.8309999972
2159.8769999982
0
227
200
image/png
Image
https://stats.g.doubleclick.net/j/collect?t=dc&aip=1&_r=3&v=1&_v=j87&tid=UA-152414136-1&cid=826351811.1607043142&jid=1394901526&gjid=2004864993&_gid=57023956.1607043142&_u=aGBAgEAjAAAAAE~&z=1699075969
2176.3400000054
2179.3769999931
696
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200
text/plain
XHR
https://www.google-analytics.com/collect?v=1&_v=j87&a=1431145166&t=pageview&_s=1&dl=https%3A%2F%2Fwww.kantar.com%2F&dp=%2F&ul=en-us&de=UTF-8&dt=Kantar.%20Understand%20People%2C%20Inspire%20Growth.&sd=24-bit&sr=360x640&vp=360x640&je=0&_u=aGBAgEAj~&jid=1394901526&gjid=2004864993&cid=826351811.1607043142&tid=UA-152414136-1&_gid=57023956.1607043142&gtm=2wgb41PR5V98Q&cd1=&cd2=826351811.1607043142&z=1144449168
2182.7400000184
2185.7040000032
607
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200
image/gif
Image
https://www.google.com/ads/ga-audiences?t=sr&aip=1&_r=4&slf_rd=1&v=1&_v=j87&tid=UA-152414136-1&cid=826351811.1607043142&jid=1394901526&_u=aGBAgEAjAAAAAE~&z=2138889946
2185.266000015
2191.5530000115
683
42
200
image/gif
Image
https://analytics.google.com/g/collect?v=2&tid=G-FT5L8K78X8&gtm=2oeb41&_p=1431145166&sr=360x640&_gaz=1&ul=en-us&cid=826351811.1607043142&_s=1&dl=https%3A%2F%2Fwww.kantar.com%2F&dr=&dt=Kantar.%20Understand%20People%2C%20Inspire%20Growth.&sid=1607043141&sct=1&seg=0&en=page_view&_fv=1&_ss=1
2206.263
2228.5080000001
0
0
-1
Other
https://stats.g.doubleclick.net/g/collect?v=2&tid=G-FT5L8K78X8&cid=826351811.1607043142&gtm=2oeb41&aip=1
2206.7730000126
2228.6900000181
0
0
-1
Other
https://www.kantar.com/-/media/Themes/Kantar/Global/KantarMain/chunks/Anchor.js?v=d2fa538864
2707.2050000133
3048.4900000156
5670
996
200
application/x-javascript
Script
https://www.kantar.com/-/media/Themes/Kantar/Global/KantarMain/chunks/Modal.js?v=f1823ef207
2708.5859999934
3045.8220000146
6104
2095
200
application/x-javascript
Script
https://www.kantar.com/-/media/Themes/Kantar/Global/KantarMain/chunks/Srch.js?v=679689e9fa
2709.7780000186
3041.3270000136
6420
3744
200
application/x-javascript
Script
https://www.kantar.com/-/media/Themes/Kantar/Global/KantarMain/chunks/NavFooter.js?v=5499d20201
2710.8930000104
3030.5820000067
7588
7625
200
application/x-javascript
Script
https://www.kantar.com/-/media/Themes/Kantar/Global/KantarMain/chunks/CardCombined.js?v=5ef44e246d
2711.8360000022
3059.4810000039
5515
762
200
application/x-javascript
Script
https://ssl.google-analytics.com/ga.js
2802.0569999935
2807.4110000161
17803
46274
200
text/javascript
Script
https://pi.pardot.com/pd.js
3063.2259999984
3079.8230000073
2295
5186
200
application/javascript
Script
https://pi.pardot.com/analytics?ver=3&visitor_id=&visitor_id_sign=&pi_opt_in=&campaign_id=34271&account_id=209642&title=Kantar.%20Understand%20People%2C%20Inspire%20Growth.&url=https%3A%2F%2Fwww.kantar.com%2F&referrer=
3084.6050000109
3291.9790000014
2100
1988
200
text/javascript
Script
https://pi.pardot.com/analytics?ver=3&visitor_id=&visitor_id_sign=&pi_opt_in=&campaign_id=1132&account_id=67092&title=Kantar.%20Understand%20People%2C%20Inspire%20Growth.&url=https%3A%2F%2Fwww.kantar.com%2F&referrer=
3086.3600000157
3362.6370000129
1800
1080
200
text/javascript
Script
https://pi.pardot.com/analytics?ver=3&visitor_id=&visitor_id_sign=&pi_opt_in=&campaign_id=1394&account_id=74302&title=Kantar.%20Understand%20People%2C%20Inspire%20Growth.&url=https%3A%2F%2Fwww.kantar.com%2F&referrer=
3088.573999994
3393.5310000088
2098
1990
200
text/javascript
Script
https://pi.pardot.com/analytics?ver=3&visitor_id=&visitor_id_sign=&pi_opt_in=&campaign_id=96285&account_id=32722&title=Kantar.%20Understand%20People%2C%20Inspire%20Growth.&url=https%3A%2F%2Fwww.kantar.com%2F&referrer=
3091.2020000105
3303.5540000128
1798
1080
200
text/javascript
Script
https://pi.pardot.com/analytics?ver=3&visitor_id=&visitor_id_sign=&pi_opt_in=&campaign_id=30431&account_id=619641&title=Kantar.%20Understand%20People%2C%20Inspire%20Growth.&url=https%3A%2F%2Fwww.kantar.com%2F&referrer=
3092.2950000095
3288.0790000199
2109
2005
200
text/javascript
Script
https://preferences.kantarworldpanel.com/analytics?conly=true&visitor_id=307156177&visitor_id_sign=89761261dcb1b790491c1b17625b66dde408e3835aeb3702824682ccf5618ca2d292e80788f20944f9e7bd6d7e8ccf22199d2eb1&pi_opt_in=&campaign_id=30431&account_id=619641&title=Kantar.%20Understand%20People%2C%20Inspire%20Growth.&url=https%3A%2F%2Fwww.kantar.com%2F&referrer=
3292.2910000198
3414.1750000126
1071
52
200
text/javascript
Script
https://www2.kantar.com/analytics?conly=true&visitor_id=638918221&visitor_id_sign=321f5d0af4c1bb4b7cfba2c49cc52796bd0c9140ddfdc006f00329cf337778788445484adc90a789998de3e7fabc35dcf3183e72&pi_opt_in=&campaign_id=34271&account_id=619641&title=Kantar.%20Understand%20People%2C%20Inspire%20Growth.&url=https%3A%2F%2Fwww.kantar.com%2F&referrer=
3295.5749999965
3452.3540000082
1071
52
200
text/javascript
Script
https://go.millwardbrown.com/analytics?conly=true&visitor_id=776737091&visitor_id_sign=4106a8979fc2bad3c4ec2698fd2673137723e721e6b529c8d810d6ef4b4219f312582ae055d2afa0b7b59565a8ca70d43b741184&pi_opt_in=&campaign_id=1394&account_id=619641&title=Kantar.%20Understand%20People%2C%20Inspire%20Growth.&url=https%3A%2F%2Fwww.kantar.com%2F&referrer=
3397.2040000081
3496.1380000168
1111
910
200
text/javascript
Script
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
1576.389
12.895
1958.777
6.418
1989.505
15.017
2004.599
12.272
2016.885
104.652
2132.15
15.333
2148.128
20.698
2171.708
5.557
2177.486
15.316
2198.635
15.843
2217.679
23.779
2241.49
9.52
2264.936
19.517
2407.869
21.385
2446.059
329.433
2775.539
14.704
2801.383
30.619
2834.431
5.279
2846.611
14.784
2868.815
6.059
2932.594
5.764
3001.832
5.796
3049.218
5.56
3082.793
8.855
3113.29
11.628
3125.017
5.342
3149.256
5.5
3165.995
5.834
3215.997
5.681
3232.635
5.288
3249.243
5.133
3349.298
5.697
3365.882
5.479
3382.697
5.613
3399.229
8.709
3449.956
6.243
3516.08
5.395
3549.792
5.219
3565.941
5.063
3584.697
5.127
3615.939
5.747
3649.304
5.217
3732.605
5.534
3799.142
6.87
3865.746
5.062
3949.115
6.21
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data

Metrics

First Contentful Paint — 2.9 s
The time taken for the first image or text on the page to be rendered.
Total Blocking Time — 490 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).

Opportunities

Remove unused CSS — Potential savings of 111 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Insightexpressai.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.kantar.com/-/media/themes/kantar/global/kantarmain/styles/optimized-min.css?t=20201021T135059Z
85900
78642
https://www.kantar.com/-/media/base-themes/core-libraries/styles/optimized-min.css?t=20190716T093112Z
35325
35325

Diagnostics

Avoid enormous network payloads — Total size was 3,516 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://www.kantar.com/-/media/project/marketplace/marketplace/concept-testing/concept-evaluate_hero.png?h=1200&w=1800&hash=E9AF5CD202463ED46326F520DC48AF8A
503571
https://www.kantar.com/-/media/base-themes/core-libraries/scripts/optimized-min.js?t=20190716T093108Z
417543
https://www.kantar.com/-/media/project/kantar/global/articles/images/2020/future-proof-podcast.jpg?h=1000&w=1500&hash=8AE6A57D432AD427DCCD8571FCB2D44C
392556
https://www.kantar.com/-/media/project/kantar/global/campaigns/public/reykjavik-index-web-banner-4.jpg?h=1000&w=1500&hash=792BF4F5D505163B5E3AF0D757D23BD5
247170
https://www.kantar.com/-/media/project/kantar/global/life-at-kantar--1088571620.jpg?h=480&w=720&hash=08FBE570E97A9B9F73BAAB737204CAD8
203324
https://www.kantar.com/-/media/project/kantar/global/expertise/analytics/total-marketing-roi-1173138831.jpg?h=1000&w=1500&hash=956FF4FD67E2BE481788AE5E8D1D93D9
199639
https://www.kantar.com/-/media/project/kantar/global/about/gettyimages-990727124-world.jpg?h=480&w=720&hash=D69DB9AC8E38BE69D49CECBE4EB5DD46
199084
https://www.kantar.com/-/media/project/kantar/global/articles/images/2020/media-predictions-2021.jpg?h=1000&w=1500&hash=09767D74D2F029652598D30A4E7CB436
186377
https://www.kantar.com/-/media/project/kantar/global/articles/images/2020/ooh-report.jpg?h=480&w=720&hash=CD8EFCA85816BA73922C8B31D2298DBC
97864
https://www.kantar.com/-/media/project/kantar/global/articles/images/2020/vax-study-nov-2020-public-opinion-covid19.jpg?h=480&w=720&hash=72AE5CABB7E8F4F37D07764A280A6477
96795
Serve static assets with an efficient cache policy — 4 resources found
Insightexpressai.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://consent.cookiebot.com/uc.js
951000
23941
https://www.google-analytics.com/plugins/ua/linkid.js
3600000
1460
https://www.google-analytics.com/analytics.js
7200000
19452
https://ssl.google-analytics.com/ga.js
7200000
17803
Reduce JavaScript execution time — 1.9 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://www.kantar.com/
2016.944
48.952
4.996
https://www.kantar.com/-/media/themes/kantar/global/kantarmain/scripts/optimized-min.js?t=20201021T135058Z
969.472
518.956
14.508
https://www.kantar.com/-/media/base-themes/core-libraries/scripts/optimized-min.js?t=20190716T093108Z
848.74
652.74
67.452
Unattributable
362.384
5.116
0.656
https://www.googletagmanager.com/gtm.js?id=GTM-PR5V98Q&gtm_auth=ohVk4oRaa4SmPNmijPVFqQ&gtm_preview=env-2&gtm_cookies_win=x
191.672
164.908
17.76
https://consent.cookiebot.com/uc.js
137.728
116.524
10.42
https://www.googletagmanager.com/gtag/js?id=G-FT5L8K78X8&l=dataLayer&cx=c
99.904
79.792
14.508
https://www.kantar.com/-/media/themes/kantar/global/kantarmain/kantar-search/scripts/optimized-min.js?t=20201021T135057Z
77.68
63.564
9.82
https://www.google-analytics.com/analytics.js
69.108
51.928
4.308
https://www.google-analytics.com/plugins/ua/linkid.js
68.024
65.56
1.056
https://www.kantar.com/-/media/themes/kantar/global/kantarmain/styles/optimized-min.css?t=20201021T135059Z
60.068
0
0

Other

First Contentful Paint (3G) — 5959 ms
The time taken for the first image or text on the page to be rendered while on a 3G network.

Metrics

Speed Index — 9.7 s
The time taken for the page contents to be visibly populated.
Largest Contentful Paint — 16.7 s
The timing of the largest text or image that is painted.
Time to Interactive — 11.9 s
The time taken for the page to become fully interactive.

Other

First CPU Idle — 10.5 s
The time taken for the page's main thread to be quiet enough to handle input.
Max Potential First Input Delay — 660 ms
Users could experience a delay when interacting with the page.
First Meaningful Paint — 4.3 s
The time taken for the primary content of the page to be rendered.
Estimated Input Latency — 140 ms
The time taken for the page to respond to user input (during the busiest 5 second window of page load). Users are likely to perceive insightexpressai.com as laggy when the latency is higher than 0.05 seconds.

Opportunities

Eliminate render-blocking resources — Potential savings of 1,180 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Insightexpressai.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://www.kantar.com/-/media/foundation/theming/kantargrid/kantargrid/styles/optimized-min.css?t=20191129T152058Z
7219
330
https://www.kantar.com/-/media/base-themes/core-libraries/styles/optimized-min.css?t=20190716T093112Z
35325
1080
https://www.kantar.com/-/media/base-themes/main-theme/styles/optimized-min.css?t=20190716T093120Z
6704
630
https://www.kantar.com/-/media/themes/kantar/global/kantarmain/styles/optimized-min.css?t=20201021T135059Z
85900
1380
https://www.kantar.com/layouts/system/VisitorIdentification.js
5726
630
Properly size images — Potential savings of 554 KiB
Images can slow down the page's load time. Insightexpressai.com should consider serving more appropriate-sized images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.kantar.com/-/media/project/kantar/global/articles/images/2020/future-proof-podcast.jpg?h=1000&w=1500&hash=8AE6A57D432AD427DCCD8571FCB2D44C
387710
254933
https://www.kantar.com/-/media/project/kantar/global/campaigns/public/reykjavik-index-web-banner-4.jpg?h=1000&w=1500&hash=792BF4F5D505163B5E3AF0D757D23BD5
242316
159331
https://www.kantar.com/-/media/project/kantar/global/expertise/analytics/total-marketing-roi-1173138831.jpg?h=1000&w=1500&hash=956FF4FD67E2BE481788AE5E8D1D93D9
194783
128077
https://www.kantar.com/-/media/project/kantar/global/campaigns/media-trends/mtp-hero.jpg?h=1000&w=1500&hash=3D3A74EB9534436C13A2EA91E605FB9F
38188
25110
Remove unused JavaScript — Potential savings of 455 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.kantar.com/-/media/base-themes/core-libraries/scripts/optimized-min.js?t=20190716T093108Z
417543
316133
https://www.kantar.com/-/media/themes/kantar/global/kantarmain/kantar-search/scripts/optimized-min.js?t=20201021T135057Z
67719
50076
https://www.kantar.com/-/media/themes/kantar/global/kantarmain/scripts/optimized-min.js?t=20201021T135058Z
96615
43576
https://www.googletagmanager.com/gtag/js?id=AD-477628662
39247
28589
https://www.googletagmanager.com/gtag/js?id=G-FT5L8K78X8&l=dataLayer&cx=c
52542
27634
Efficiently encode images — Potential savings of 134 KiB
Unoptimized images can consume more cellular data than what is necessary.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.kantar.com/-/media/project/kantar/global/about/gettyimages-990727124-world.jpg?h=480&w=720&hash=D69DB9AC8E38BE69D49CECBE4EB5DD46
194231
34343
https://www.kantar.com/-/media/project/kantar/global/life-at-kantar--1088571620.jpg?h=480&w=720&hash=08FBE570E97A9B9F73BAAB737204CAD8
198472
34144
https://www.kantar.com/-/media/project/kantar/global/campaigns/media-trends/mtp-hero.jpg?h=1000&w=1500&hash=3D3A74EB9534436C13A2EA91E605FB9F
38188
15043
https://www.kantar.com/-/media/project/kantar/global/articles/images/2020/vax-study-nov-2020-public-opinion-covid19.jpg?h=480&w=720&hash=72AE5CABB7E8F4F37D07764A280A6477
91929
13814
https://www.kantar.com/-/media/project/kantar/global/articles/images/2020/ooh-report.jpg?h=480&w=720&hash=CD8EFCA85816BA73922C8B31D2298DBC
93029
11754
https://www.kantar.com/-/media/project/kantar/global/articles/images/2020/media-reactions-lighthouse.jpg?h=480&w=720&hash=5050C42C3877FE9B348BE97E6C9AF511
80506
11119
https://www.kantar.com/-/media/project/kantar/global/articles/images/2020/closed-shop-covid19.jpg?h=480&w=720&hash=270BDFCB22D9AFA17F4A1737484F832E
62799
8567
https://www.kantar.com/-/media/project/kantar/global/about/marketplace-banner.jpg?h=480&w=720&hash=8F5E69F3A6074FC43EA2C07ED1ED43D1
48024
8554
Serve images in next-gen formats — Potential savings of 1,370 KiB
Image formats like PNG and JPEG have poor compression when compared to other next-gen formats, such as JPEG 200, JPEG XR and WebP.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.kantar.com/-/media/project/marketplace/marketplace/concept-testing/concept-evaluate_hero.png?h=1200&w=1800&hash=E9AF5CD202463ED46326F520DC48AF8A
498725
454855
https://www.kantar.com/-/media/project/kantar/global/articles/images/2020/future-proof-podcast.jpg?h=1000&w=1500&hash=8AE6A57D432AD427DCCD8571FCB2D44C
387710
162562
https://www.kantar.com/-/media/project/kantar/global/campaigns/public/reykjavik-index-web-banner-4.jpg?h=1000&w=1500&hash=792BF4F5D505163B5E3AF0D757D23BD5
242316
123592
https://www.kantar.com/-/media/project/kantar/global/expertise/analytics/total-marketing-roi-1173138831.jpg?h=1000&w=1500&hash=956FF4FD67E2BE481788AE5E8D1D93D9
194783
115133
https://www.kantar.com/-/media/project/kantar/global/life-at-kantar--1088571620.jpg?h=480&w=720&hash=08FBE570E97A9B9F73BAAB737204CAD8
198472
96250
https://www.kantar.com/-/media/project/kantar/global/articles/images/2020/media-predictions-2021.jpg?h=1000&w=1500&hash=09767D74D2F029652598D30A4E7CB436
181529
96209
https://www.kantar.com/-/media/project/kantar/global/about/gettyimages-990727124-world.jpg?h=480&w=720&hash=D69DB9AC8E38BE69D49CECBE4EB5DD46
194231
87197
https://www.kantar.com/-/media/project/kantar/global/articles/images/2020/ooh-report.jpg?h=480&w=720&hash=CD8EFCA85816BA73922C8B31D2298DBC
93029
56727
https://www.kantar.com/-/media/project/kantar/global/articles/images/2020/vax-study-nov-2020-public-opinion-covid19.jpg?h=480&w=720&hash=72AE5CABB7E8F4F37D07764A280A6477
91929
53877
https://www.kantar.com/-/media/project/kantar/global/articles/images/2020/media-reactions-lighthouse.jpg?h=480&w=720&hash=5050C42C3877FE9B348BE97E6C9AF511
80506
50952
https://www.kantar.com/-/media/project/kantar/global/articles/images/2020/closed-shop-covid19.jpg?h=480&w=720&hash=270BDFCB22D9AFA17F4A1737484F832E
62799
43995
https://www.kantar.com/-/media/project/kantar/global/campaigns/media-trends/mtp-hero.jpg?h=1000&w=1500&hash=3D3A74EB9534436C13A2EA91E605FB9F
38188
30814
https://www.kantar.com/-/media/project/kantar/global/about/marketplace-banner.jpg?h=480&w=720&hash=8F5E69F3A6074FC43EA2C07ED1ED43D1
48024
30224
Reduce initial server response time — Root document took 1,470 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://www.kantar.com/
1472.721
Preload key requests — Potential savings of 5,880 ms
Key requests can be preloaded by using '<link rel=preload>'. Insightexpressai.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
URL Potential Savings (Ms)
https://www.kantar.com/-/media/Themes/Kantar/Global/KantarMain/fonts/KantarBrownWeb-Thin-woff2.woff2
5880
https://www.kantar.com/-/media/Themes/Kantar/Global/KantarMain/fonts/KantarBrownWeb-Light-woff2.woff2
5430
https://www.kantar.com/-/media/Themes/Kantar/Global/KantarMain/fonts/KantarBrownWeb-Regular-woff2.woff2
4230

Diagnostics

Minimize main-thread work — 5.1 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
1884.9
Other
1203.816
Style & Layout
840.656
Rendering
797.2520000001
Script Parsing & Compilation
187.796
Parse HTML & CSS
170.364
Garbage Collection
27.64
Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
https://www.kantar.com/-/media/Themes/Kantar/Global/KantarMain/fonts/KantarBrownWeb-Regular-woff2.woff2
203.00800001132
https://www.kantar.com/-/media/Themes/Kantar/Global/KantarMain/fonts/KantarBrownWeb-Light-woff2.woff2
177.27899999591
https://www.kantar.com/-/media/Themes/Kantar/Global/KantarMain/fonts/KantarBrownWeb-Thin-woff2.woff2
193.30600000103
Replace unnecessarily large JavaScript libraries — 1 large library found
It is recommended to work with smaller JavaScript libraries to reduce your bundle size and avoid poor performance.
Library Transfer Size (Bytes) Potential Savings (Bytes)
SHOW DETAILS
72054
92

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of insightexpressai.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
Heading elements appear in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Contrast

Background and foreground colors have a sufficient contrast ratio
Many (if not most) users find low-contrast text difficult or impossible to read.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Presentational `<table>` elements avoid using `<th>`, `<caption>` or the `[summary]` attribute.
It is advised to not include data elements in tables which are used for layout purposes, as it may create confusion for screen reader and other assistive technology users.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Names and labels

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Insightexpressai.com may provide assistance to deaf or hearing-impaired users with captions on videos.
`<video>` elements contain a `<track>` element with `[kind="description"]`
Insightexpressai.com may provide relevant information that dialogue cannot, by using audio descriptions.

Names and labels

Buttons do not have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Failing Elements
button
Links do not have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
79

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that insightexpressai.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Links to cross-origin destinations are safe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.
Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids `unload` event listeners
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
jQuery
3.3.1
jQuery UI
1.12.1
Modernizr
3.5.0
Backbone
1.1.2
Lo-Dash
4.17.4
Hammer.js
2.0.8
Moment.js
2.20.1
ScrollMagic
2.0.7
core-js
3.2.0: global
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://insightexpressai.com/
Includes front-end JavaScript libraries with known security vulnerabilities — 8 vulnerabilities detected
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Library Version Vulnerability Count Highest Severity
SHOW DETAILS
3
Medium
SHOW DETAILS
5
High

Audits

Browser errors were logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
URL Description
https://analytics.google.com/g/collect?v=2&tid=G-FT5L8K78X8&gtm=2oeb41&_p=1431145166&sr=360x640&_gaz=1&ul=en-us&cid=826351811.1607043142&_s=1&dl=https%3A%2F%2Fwww.kantar.com%2F&dr=&dt=Kantar.%20Understand%20People%2C%20Inspire%20Growth.&sid=1607043141&sct=1&seg=0&en=page_view&_fv=1&_ss=1
Failed to load resource: net::ERR_BLOCKED_BY_CLIENT.Inspector
https://stats.g.doubleclick.net/g/collect?v=2&tid=G-FT5L8K78X8&cid=826351811.1607043142&gtm=2oeb41&aip=1
Failed to load resource: net::ERR_BLOCKED_BY_CLIENT.Inspector
Missing source maps for large first-party JavaScript
Consider deploying source maps for added benefits such as the ability to debug while in production.
URL Map URL
https://www.kantar.com/-/media/base-themes/core-libraries/scripts/optimized-min.js?t=20190716T093108Z
100

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for insightexpressai.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of insightexpressai.com on mobile screens.
Document uses legible font sizes — 100% legible text
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Source Selector % of Page Text Font Size
SHOW DETAILS
100.00%
≥ 12px
Tap targets are sized appropriately — 100% appropriately sized tap targets
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Links have descriptive text
Make use of descriptive link text to assist search engines in understanding the content.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Links are crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
21

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of insightexpressai.com. This includes details about web app manifests.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of insightexpressai.com on mobile screens.
Contains some content when JavaScript is not available
Apps should display alternative content for when JavaScript is disabled.

Fast and reliable

Page load is not fast enough on mobile networks — Interactive at 11.9 s
Ensure that the page loads fast enough over a cellular network, to ensure good mobile user experience.
Current page does not respond with a 200 when offline
In order for Progressive Web Apps to be made available offline, ensure that the app is using a service worker.
`start_url` does not respond with a 200 when offline
Consider using a service worker for Progressive Web Apps to ensure greater reliability for the user, in the case of poor network conditions.

Installable

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://insightexpressai.com/
Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Web app manifest does not meet the installability requirements
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
View Data

PWA Optimized

Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Does not provide a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Hosting

Server Location

Server IP Address: 209.244.156.19
Continent:
Country:
Region:
City:
Longitude:
Latitude:
Currencies:
Languages:

Web Hosting Provider

Name IP Address
Level 3 Parent, LLC
Registration

Domain Registrant

Private Registration: No
Name: James Carbone
Organization: Kantar Operations
Country: US
City: Lisle
State: IL
Post Code: 60532
Email: jim.carbone@kantar.com
Phone: +1.2033305330
Note: Registration information is derived from various sources and may be inaccurate.

Domain Registrar

Name IP Address
DNC Holdings, Inc 104.143.9.80
Security

Visitor Safety

Mature Content: Not Likely
McAfee WebAdvisor Rating: Unknown
WOT Rating: 1/5 (11 reviews)
WOT Trustworthiness: 20/100
WOT Child Safety: 34/100
Note: Safety information is not guaranteed.

SSL/TLS Certificate

Issued To: sni1d191gl.wpc.edgecastcdn.net
Issued By: DigiCert SHA2 Secure Server CA
Valid From: 5th March, 2020
Valid To: 10th March, 2022
Subject: CN = sni1d191gl.wpc.edgecastcdn.net
O = Verizon Digital Media Services, Inc.
L = Los Angeles
S = US
Hash: 0aea269a
Issuer: CN = DigiCert SHA2 Secure Server CA
O = DigiCert Inc
S = US
Version: 2
Serial Number: 16478009327450992866358061422399715412
Serial Number (Hex): 0C658C95AB2F6A761159D3DBF82FF854
Valid From: 5th March, 2024
Valid To: 10th March, 2024
Signature Algorithm (Short Name): RSA-SHA256
Signature Algorithm (Long Name): sha256WithRSAEncryption
Authority Key Identifier: keyid:0F:80:61:1C:82:31:61:D5:2F:28:E7:8D:46:38:B4:2C:E1:C6:D9:E2
Extended Key Usage: TLS Web Server Authentication, TLS Web Client Authentication
CRL Distribution Points:
Full Name:
URI:http://crl3.digicert.com/ssca-sha2-g6.crl

Full Name:
URI:http://crl4.digicert.com/ssca-sha2-g6.crl
Certificate Policies: Policy: 2.16.840.1.114412.1.1
CPS: https://www.digicert.com/CPS
Policy: 2.23.140.1.2.2
Authority Information Access: OCSP - URI:http://ocsp.digicert.com
CA Issuers - URI:http://cacerts.digicert.com/DigiCertSHA2SecureServerCA.crt
SCT List: Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 29:79:BE:F0:9E:39:39:21:F0:56:73:9F:63:A5:77:E5:
BE:57:7D:9C:60:0A:F8:F9:4D:5D:26:5C:25:5D:C7:84
Timestamp : Mar 5 07:07:02.397 2020 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:44:02:20:2C:94:57:4E:80:52:DC:6F:48:8B:2B:93:
3B:B9:20:B5:54:70:AC:1E:BA:4A:45:78:5C:C6:8C:40:
CC:CD:95:99:02:20:73:04:E8:47:61:CF:31:CC:B6:7A:
87:7A:CC:69:A3:A8:D5:18:3D:A5:35:BD:E1:69:00:48:
AF:41:01:AE:14:CF
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 22:45:45:07:59:55:24:56:96:3F:A1:2F:F1:F7:6D:86:
E0:23:26:63:AD:C0:4B:7F:5D:C6:83:5C:6E:E2:0F:02
Timestamp : Mar 5 07:07:02.488 2020 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:46:02:21:00:F3:99:AD:E9:6F:86:5F:CC:8F:4E:8C:
06:D6:4A:B2:C5:9A:D2:D5:3B:81:6A:66:59:7C:2B:5A:
A7:5D:B3:E0:A2:02:21:00:9F:E2:22:75:B5:FC:C0:0E:
95:57:A9:B0:89:FC:D5:A3:1B:B5:46:F2:FB:DA:40:FC:
D0:E9:65:9D:76:A2:F6:E9
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 51:A3:B0:F5:FD:01:79:9C:56:6D:B8:37:78:8F:0C:A4:
7A:CC:1B:27:CB:F7:9E:88:42:9A:0D:FE:D4:8B:05:E5
Timestamp : Mar 5 07:07:02.513 2020 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:45:02:21:00:FB:C6:92:A8:7C:E8:1E:41:83:98:39:
6C:02:C1:A3:69:32:E8:0C:0A:D8:45:91:49:7A:CC:4A:
97:F9:E8:78:5F:02:20:47:A4:EF:AA:BB:F3:C8:2A:88:
39:6B:72:C3:AF:D3:0C:76:80:C4:49:BC:5A:EC:78:E3:
DA:D4:C6:28:6C:E6:1B
Key Usage: Digital Signature, Key Encipherment
Basic Constraints: CA:FALSE
Subject Alternative Name: DNS:sni1d191gl.wpc.edgecastcdn.net
DNS:www.kantar.com
Technical

DNS Lookup

A Records

Host IP Address Class TTL
insightexpressai.com. 209.244.156.19 IN 299

NS Records

Host Nameserver Class TTL
insightexpressai.com. a18-66.akam.net. IN 21599
insightexpressai.com. a5-67.akam.net. IN 21599
insightexpressai.com. a8-64.akam.net. IN 21599
insightexpressai.com. a10-64.akam.net. IN 21599
insightexpressai.com. a1-157.akam.net. IN 21599
insightexpressai.com. a11-65.akam.net. IN 21599

SOA Records

Domain Name Primary NS Responsible Email TTL
insightexpressai.com. a8-64.akam.net. hostmaster.akamai.com. 299

HTTP Response Headers

HTTP-Code: HTTP/1.1 200 OK
Cache-Control: no-cache, no-store,private
Content-Type: text/html; charset=utf-8
Date: 4th December, 2020
Expires: 31st December, 1969
Server: ECAcc (nyd/D19E)
cacheControlHeader: max-age=604800
Content-Security-Policy: default-src 'self'; script-src 'self' 'unsafe-eval' 'unsafe-inline' https://script.hotjar.com/modules.a6cfc71c5ac4549d913e.js https://snap.licdn.com/li.lms-analytics/ https://services.cognitoforms.com/scripts/ https://embedsocial.com/cdn/iframe.js https://embedsocial.com/embedscript/in.js https://view-awesome-table.com/ https://static.hotjar.com/c/ https://script.hotjar.com/modules.0734134ae79697970353.js https://googleads.g.doubleclick.net/ https://www.googleadservices.com/pagead/conversion_async.js https://cdn.jotfor.ms/js/ https://js.jotform.com/ https://js.jotform.com/vendor/ https://cdn.jotfor.ms/static/ https://cdnjs.cloudflare.com/ajax/libs/punycode/1.4.1/ https://form.jotform.com/jsform/ https://js.hs-analytics.net/analytics/1598004900000/ https://js.hs-analytics.net/analytics/ https://js.hs-banner.com/3788602.js https://js.hscollectedforms.net/collectedforms.js https://forms.hsforms.com/ https://js.hs-scripts.com/3788602.js https://js.hsforms.net/forms/v2.js https://euc-widget.freshworks.com https://app-static.turtl.co/embed/turtl.embed.v1.js https://s.ytimg.com https://www.youtube.com/iframe_api https://pi.pardot.com/ https://go.tnsglobal.com/ https://preferences.kantarworldpanel.com/ https://go.millwardbrown.com/ https://www2.kantar.com https://consent.cookiebot.com/ https://cdn.saberfeedback.com https://feedback.saberfeedback.com/ https://www.youtube.com https://ssl.google-analytics.com/ga.js https://ajax.googleapis.com/ https://tagmanager.google.com/ https://www.googletagmanager.com/ https://www.google-analytics.com https://www.google.com https://www.gstatic.com https://maps.googleapis.com; style-src 'self' 'unsafe-inline' https://embedsocial.com/cdn/iframe-lightbox.min.css https://cdn.jotfor.ms/wizards/languageWizard/custom-dropdown/css/ https://cdn.jotfor.ms/css/styles/payment/ https://cdn.jotfor.ms/themes/CSS/ https://cdn.jotfor.ms/css/ https://cdn.jotfor.ms/css/styles/ https://cdn.jotfor.ms/static/ https://stackpath.bootstrapcdn.com/font-awesome/4.7.0/css/font-awesome.min.css https://euc-widget.freshworks.com https://app-static.turtl.co/embed/turtl.embed.v1.css https://feedback.saberfeedback.com/ https://cdn.saberfeedback.com https://tagmanager.google.com/ https://fast.fonts.net https://fonts.googleapis.com; connect-src *; img-src 'self' data
Pragma: no-cache
Set-Cookie: *
Strict-Transport-Security: max-age=31536000
X-Content-Type-Options: nosniff
X-Frame-Options: sameorigin
X-Xss-Protection: 1; mode=block
Content-Length: 88009

Whois Lookup

Created: 10th January, 2005
Changed: 1st April, 2020
Expires: 10th January, 2023
Registrar: DNC Holdings, Inc
Status: clientDeleteProhibited
clientTransferProhibited
clientUpdateProhibited
Nameservers: a1-157.akam.net
a10-64.akam.net
a11-65.akam.net
a18-66.akam.net
a5-67.akam.net
a8-64.akam.net
Owner Name: James Carbone
Owner Organization: Kantar Operations
Owner Street: 3333 Warrenville Road Suite 400
Owner Post Code: 60532
Owner City: Lisle
Owner State: IL
Owner Country: US
Owner Phone: +1.2033305330
Owner Email: jim.carbone@kantar.com
Admin Name: James Carbone
Admin Organization: Kantar Operations
Admin Street: 3333 Warrenville Road Suite 400
Admin Post Code: 60532
Admin City: Lisle
Admin State: IL
Admin Country: US
Admin Phone: +1.2033305330
Admin Email: jim.carbone@kantar.com
Tech Name: James Carbone
Tech Organization: Kantar Operations
Tech Street: 3333 Warrenville Road Suite 400
Tech Post Code: 60532
Tech City: Lisle
Tech State: IL
Tech Country: US
Tech Phone: +1.2033305330
Tech Email: jim.carbone@kantar.com
Full Whois:
Domain Name: INSIGHTEXPRESSAI.COM
Registry Domain ID: 139289728_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.directnic.com
Registrar URL: http://www.directnic.com
Updated Date: 2020-04-01T10:16:52Z
Creation Date: 2005-01-10T09:04:45Z
Registrar Registration Expiration Date: 2023-01-10T09:04:45Z
Registrar: DNC Holdings, Inc
Sponsoring Registrar IANA ID: 291
Registrar Abuse Contact Email: abuse@directnic.com
Registrar Abuse Contact Phone: +1.8778569598
Domain Status: clientDeleteProhibited (https://www.icann.org/epp#clientDeleteProhibited)
Domain Status: clientTransferProhibited (https://www.icann.org/epp#clientTransferProhibited)
Domain Status: clientUpdateProhibited (https://www.icann.org/epp#clientUpdateProhibited)
Registry Registrant ID: Not Available From Registry
Registrant Name: James Carbone
Registrant Organization: Kantar Operations
Registrant Street: 3333 Warrenville Road Suite 400
Registrant City: Lisle
Registrant State/Province: IL
Registrant Postal Code: 60532
Registrant Country: US
Registrant Phone: +1.2033305330
Registrant Phone Ext:
Registrant Fax: +1.3127874060
Registrant Fax Ext:
Registrant Email: jim.carbone@kantar.com
Registry Admin ID: Not Available From Registry
Admin Name: James Carbone
Admin Organization: Kantar Operations
Admin Street: 3333 Warrenville Road Suite 400
Admin City: Lisle
Admin State/Province: IL
Admin Postal Code: 60532
Admin Country: US
Admin Phone: +1.2033305330
Admin Phone Ext:
Admin Fax: +1.3127874060
Admin Fax Ext:
Admin Email: jim.carbone@kantar.com
Registry Tech ID: Not Available From Registry
Tech Name: James Carbone
Tech Organization: Kantar Operations
Tech Street: 3333 Warrenville Road Suite 400
Tech City: Lisle
Tech State/Province: IL
Tech Postal Code: 60532
Tech Country: US
Tech Phone: +1.2033305330
Tech Phone Ext:
Tech Fax: +1.3127874060
Tech Fax Ext:
Tech Email: jim.carbone@kantar.com
Name Server: a1-157.akam.net
Name Server: a10-64.akam.net
Name Server: a11-65.akam.net
Name Server: a18-66.akam.net
Name Server: a5-67.akam.net
Name Server: a8-64.akam.net
URL of the ICANN WHOIS Data Problem Reporting System
http://wdprs.internic.net
>>> Last update of WHOIS database: 2020-12-03T12:51:48Z <<<
For more information on Whois status codes,
please visit https://www.icann.org/resources/pages/epp-status-codes-2014-06-16-en.


The compilation, repackaging, dissemination, or other use of this WHOIS
data is expressly prohibited without the prior written consent of
DNC Holdings, Inc.

DNC Holdings reserves the right to terminate your access to its WHOIS
database in its sole discretion, including without limitation, for
excessive querying of the database or for failure to otherwise abide by
this policy.

DNC Holdings reserves the right to modify these terms at any time.

NOTE: THE WHOIS DATABASE IS A CONTACT DATABASE ONLY.
LACK OF A DOMAIN RECORD DOES NOT SIGNIFY DOMAIN AVAILABILITY.
View Raw Whois

Nameservers

Name IP Address
a1-157.akam.net 193.108.91.157
a10-64.akam.net 96.7.50.64
a11-65.akam.net 84.53.139.65
a18-66.akam.net 95.101.36.66
a5-67.akam.net 95.100.168.67
a8-64.akam.net 2.16.40.64
Related

Subdomains

Domain Subdomain
core.insightexpressai.com
core
secure.insightexpressai.com
secure

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